village of Madrasapattinam, Madras check is a handwoven cotton fabric known for its earthy, colorful hues. Its soft texture and eco-friendly vegetable dyes made it ideal for the hot climate. Over centuries, it evolved from traditional sarongs to a global fashion staple worn by elites.
https://www.bbc.com/culture/article/20231103-how-madras-check-became-a-preppy-style-essential